Project program Assignment Example | Topics and Well Written Essays - 2000 words

Project program - Assignment ExampleThe owe confederation offers a 2 form fixed mortgage, low rate variable and performance plus mortgagee designs. My Mortgage Freedom online mortgage application assumes the bon tons covers versatile and convenient for most people. All the same, the main challenge of the condescension is to attract customers to its portfolio. Online Customer Segment One focussing to attract more customers to My Mortgage Online shops is by maximizing the wait engine visibility of the company. People in most cases go away make a eldest stop in search engines when looking for any product or service. Search engine command the marketer is at the right place and at the right time. It go out be important for the companys SEO strategist to use specialized tools such as the Googles Webmaster Tools and Google Analytics in monitoring the service line metrics, and understanding the SEO health in the companys website. Such a detailed analysis will showcase areas that need more attention (Brightpearl, 3). The strategist has to start analyzing the following key metrics erstwhile per month to indicate the success of this approach Sales generated by the search marketing, the number of visits to the page, and the number of vernal visitors recorded, the number of new visitors converting to paying visitors, the cost per click on all paid search adverts, and the crush sources that most traffic is coming from (Bright pearl, 3). In addition, the strategist has to review the keywords utilize, and how these keywords will match landing on any paid search or SEO strategy. The use of good keywords would be ideal in accessing the competition, and search volume. The Google analytics tool may be used to access the search dynamics, and the keyword-to search term relationship (Brightpearl, 4). Carrying turn up detailed A/B testing of the used Keywords and any used text is important in optimizing the paid search pay per click (PPC) campaigns. In the process of building intelligence around the used keyword, landing on page relevance and search terms, the conversation rates and quality score go up while significantly reducing the CCP, which will save the business significant amount of costs. In addition, there are more platforms available at much reduced rates, or at no cost, though such free platforms may not be solely enough for attracting customers (Pozin, 2012). Strategic company branding will increase customers attention towards My Mortgage Online. Currently, there are a good number of such Mortgage companies online competing for customers. To overcome its competitors, the company needs critical rebranding in its website to make the webpage unforgettable. Rebranding may involve embedding real estate video clips or pictures in their websites, or any another(prenominal) photos that may show how people have benefited from their mortgage plans. As reflected in the My Mortgage Freedom Company, the knowledge domain name used reflects the n ame of the company, which makes it unique and easy for the customers to sport online. In addition, the website has to be professional and compound their web page to social media. Integrating My Mortgage Freedom with social media such as Facebook will attract attention of social media users who will click the leads to the companys website. This is a versatile way of increasing traffic to the companys website (Prozin, 2012). The company has then to ensure mechanisms through which customers getting to the website from